Smartphone users are ready for mobile coupons, are you?
Ten principles of big data
The era a big data is here. Here are ten principles to understand if you want to keep up with the digital world. The most important one is #10 because it can change all the others.
Tablet traffic to surpass mobile
As fast as mobile traffic is growing in NZ, tablet consumption is growing even faster globally. Tablets are predicted to pass mobile within a year. I expect it will take a bit longer here.
When data gathering gets creepy
This article has a fairly light overview of the issues facing the digital industry in terms of privacy. There is going to be some amount of backlash coming, and in many ways we deserve it because we have failed to educate and inform about how the web generates revenue. There’s still a lot of work to be done. Make sure your brand is being transparent if you want to make sure you don’t creep out your customers.
Are you using data-driven marketing?
If not, you should be. The era of big data is here, and companies that have figured out how to use it are benefiting.
Smartphones and email
“A smartphone is not smart in and of itself” This is a great point to remember because what makes it smart is the personalization and data potential of mobile. The rapid adoption of smartphones is going to create a lot of opportunity for segmentation and persona targeting for emails by those smart enough to take advantage of it.
Attribution based marketing optimization
Here’s a short and sweet article emphasising the point that if you’re planning on optimizing your marketing campaigns as you go along, make sure your attribution model isn’t too basic.
What works best for video ads?
Here’s a great infographic covering video advertising. The percentages of where mobile video is watched is the best part I think, however there is also information on completion rates and click through rates for different types of video ads. Caveat – As averages they’re pretty much meaningless except as trend info. Success depends mostly on your actual goal and creative, not on clicks.
Greig: Com eon Eric - how about some transparency and cut out this two click...
Adrian M - OneDayDeals: Hi Eric, I hadn't seen this infographic before. Some very interesting ...
eric.rowe: Absolutely! Unfortunately the way the newsletters are generated is too...