Clever article simply enumerating what games are actually good for. Make sure you understand what you’re trying to achieve before pulling gamification out of your toolbox.
Trust is King
I haven’t covered SEO for a while, so here’s a good article on how to do it well. The great part is that it isn’t the techy details, but the strategy of how to do it right. Author is spot on point out that you need to start thinking like a publisher and remember that content marketing is still marketing. “Content isn’t king. Trust is king. Content is just how you get there.”
The Uber-Company
This is a good overview of the state of the tech giants at this point in time, and how they are all just trying to copy each other’s best ideas. (Hardware, App Ecosystem, Steaming media, Cloud Services) With a brilliant reminder that extinction is the rule, not the exception.
Most data isn’t “BIG”
Great reminder that these days when people talk about big data, they’re really talking about normal small data, but using it better.
Sitting in your underwear
A lot of the articles I pass along are international, so it’s nice to have some local content for a change. This is a great little piece of advice from David MacGregor on how to use Twitter and how to understand what social media really is.
The content marketer has no clothes
It is interesting to see this article come from an SEO manager, but it’s probably just the right background to understand that the next big thing isn’t everything. Content Marketing, (or native advertising etc.) is really big this year, but it really isn’t anything new. Don’t be fooled by the new coat of paint, and just keep on doing smart marketing that takes advantage of new tools.
Brand Storytelling and HR
This article on the importance of starting with employees when building a content marketing strategy could really be about any business in any industry. So it’s amazing how often it is forgotten.
The Webby Awards
It’s worth looking through this list of websites even though there are hundreds. They’re best practice and best execution in so many areas. My first time through I found almost a dozen ideas to steal inspire me.
