A thoughtful analysis of why cost per action metrics are ineffective and in most cases lead to poor results. The more we continue to offer the wrong metrics, the longer we’ll hold ourselves back.
Archive for January, 2012
Entertainment biz keeps growing
Despite claims piracy is destroying the entertainment industry, the movie, book, and music biz is bigger than ever. Here’s the evidence in infographic format.
Gray areas in digital brand measurement
Brands matter, and your approach to them matters. How you build your mix and how you measure the effectiveness all need reasonable consideration.
Public Insight Network Data Journalism
The PIN has been collecting data, lots and lots of data from the the citizens of the US. Now it is creating a reporting unit to surface some of the vast amount insights that can be found trawling through their own data.
Behavioural email triggers
Here’s a solid article covering different behaviours you should be looking at using to trigger email contact with your customers/users.
25 email marketing mistakes to avoid
Here’s a good current list of things to make sure you’re NOT doing in 2012 when it comes to email marketing.
Ultrabook sales outpacing tablets
You know how we’re always going on about have fast tablet devices are selling? Well here’s a forecast saying Ultrabooks are going even faster.
Mobile marketing strategies
Here’s a good overview of the best mobile marketing strategies used in 2011 with some examples. Webcast and whitepaper provided. Top-line only, but comprehensive and a good intro to the topic.
TV Everywhere
Here’s an opinion on why online video advertising will never surpass TV advertising. I think it’s really just a definition thing.
How display works in the marketing mix
Infographic of some ideas around how to use display to increase your marketing effectiveness.
