A thoughtful analysis of why cost per action metrics are ineffective and in most cases lead to poor results. The more we continue to offer the wrong metrics, the longer we’ll hold ourselves back.
Archive for January, 2012
Despite claims piracy is destroying the entertainment industry, the movie, book, and music biz is bigger than ever. Here’s the evidence in infographic format.
Brands matter, and your approach to them matters. How you build your mix and how you measure the effectiveness all need reasonable consideration.
The PIN has been collecting data, lots and lots of data from the the citizens of the US. Now it is creating a reporting unit to surface some of the vast amount insights that can be found trawling through their own data.
Here’s a solid article covering different behaviours you should be looking at using to trigger email contact with your customers/users.
Here’s a good current list of things to make sure you’re NOT doing in 2012 when it comes to email marketing.
You know how we’re always going on about have fast tablet devices are selling? Well here’s a forecast saying Ultrabooks are going even faster.
Here’s a good overview of the best mobile marketing strategies used in 2011 with some examples. Webcast and whitepaper provided. Top-line only, but comprehensive and a good intro to the topic.
Here’s an opinion on why online video advertising will never surpass TV advertising. I think it’s really just a definition thing.