Here’s a great list to remind you of the importance of relevance for your email marketing. You know you need to be relevant, so this list provides a useful list of things you could or should know about your list so that you can use it more effectively.
Archive for June, 2012
Data Never Sleeps
I’ve shared quite a few articles on the fact we’re now in an age of Big Data, so to make it easy to grasp here’s a infographic on how much data is created Every Minute.
Digital agencies lack strategy
Some interesting/disturbing numbers around digital agencies. While spend and executions are still booming, the one thing clients don’t seem to believe digital agencies can deliver is strategic services. Mind the gap. Follow the opportunity.
IAB Mobile Hub
The IAB (International) has now created a hub for helping people mobilize their web sites. With smartphone adoption and mobile traffic sky-rocketing, you need to be in the mobile space so you can fish where the fish are.
The TV viewership fallacy
This is why you’ll always find me arguing against media planning that compares reach across different media types. All media exposures are not created equal.
3/4 pay attention to mobile ads
Or at least that’s the latest numbers from one survey. Some useful stuff about the importance of permission and personalization for the user as well.
Online maturing, but not the ad spend
Now that a lot of the infrastructure for advertising exists the revenue is finally starting to catch up to the time spent with the medium. Last quarter in the US online spend passed $8billion, and mobile continued its rapid growth by doubling its revenue as well.
The new Foursquare
You hear me rant on about discovery and personalization trends all the time and now the new Foursquare is a big attempt at achieving some of that. Their goal is nothing less than making the real world easier to use.
