Archive for July, 2012

The state of online video

by eric.rowe on July 27, 2012 in Measurement, Mobile, Monetization, Trends, Video, Video Ads with No comments

This is a MUST READ presentation on the growth of online video including mobile viewing. The best part is it is extremely practical and remembers to put context in around how it compares to TV consumption.

– The state of online video

The dilemma of perishable content

by eric.rowe on July 25, 2012 in Content, Social Media, Trends with No comments

I love the point this article makes about how social media has introduced a new dichotomy of ‘steaming versus permanence’ that you have to take into account in your media strategies. Plus 5 great tips on makeing the best of this new reality.

– The dilemma of perishable content

The Future of Social Media marketing

by eric.rowe on July 24, 2012 in Social Media, Trends with No comments

Here’s some recent research on what marketers are planning to do with social media and what they want to learn more about.

– The future of social media marketing

Proper attribution requires understanding impact

by eric.rowe on July 19, 2012 in Advertising, Display, Measurement with No comments

Here’s a good summary of why you need to understand the impact of different types of ads at different points in the sales funnel if you’re going to attribute their contribution correctly.

– Attributing display ads correctly

Are you testing your subject line?

by eric.rowe on July 19, 2012 in Email, Measurement with No comments

Great, but if that’s all you’re testing for your email campaigns then you’re really missing out. Here’s a list of 101 things you could be testing.

– 101 things to test

Pinterest users don’t buy

by eric.rowe on July 18, 2012 in Social Media, Trends with No comments

The most recent study reverses previous results that has shown Pinterest drove sales well. I think those may have been skewed by first-mover and early-adopter bias. I think this study is more likely the true trend.

– Pinterest users don’t buy

The billion-dollar Facebook tweak

by eric.rowe on July 16, 2012 in Advertising, Media Company, Social Media with No comments

Did Facebook’s recent tweak to Timeline and killing the old Page format kill a billion dollar industry? Is it carnage all around for brands trying to communicate with fans? Or is it a user enhancement (even if users don’t like it) that good marketers can use to really communicate their brand.

– Facebook tweak

Why marketers are missing the point of Social Media

by eric.rowe on July 12, 2012 in Social Media, Trends with No comments

Does your business have a Facebook page? Why? What problem is social media solving for you?

– What problem is Social Media solving

Mobile local media trends

by eric.rowe on July 11, 2012 in Mobile, News, Social Media, Trends with No comments

Here’s the 5 trends driving mobile media. If you’re not already in the mobile ad space you need to get there soon. These trends will help you understand where the action is at.

– Mobile Local media trends

How to grow your email database

by eric.rowe on July 11, 2012 in Email, Monetization with No comments

Here’s a short article with 9 good tips on how to grow an active and responsive emailing list.

– 9 way to grow your email list

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