This is a MUST READ presentation on the growth of online video including mobile viewing. The best part is it is extremely practical and remembers to put context in around how it compares to TV consumption.
Archive for July, 2012
Here’s a good summary of why you need to understand the impact of different types of ads at different points in the sales funnel if you’re going to attribute their contribution correctly.
Great, but if that’s all you’re testing for your email campaigns then you’re really missing out. Here’s a list of 101 things you could be testing.