This is a great infographic covering the history of social media, but I really like it for reminding everyone about one of my pet peeves, that the internet has always been social. It was designed to let people connect, cooperate, and collaborate.
All posts in Infographics
Simplify, don’t distract, when trying to convey information. Great short clip of how to improve data presentation.
In a recent presentation Apple showed an impressive sales growth graph. But the reality is starkly different, and a good reminder of why you shouldn’t use cumulative graphs to show sales unless you think your audience is dumb enough not to notice you’re intentionally misleading them.
Infographics and big data are still trendy, so if you are going to use them, please don’t make these types of mistakes.
You may have seen some of his cartoons before, but if you haven’t then the Marketoonist is well worth following.
And now back to the big trend of 2013, content marketing. Some good data points, with my usual caveat that when you look at the social media stats be aware of selection bias (i.e. it’s not a random sample so isn’t a real measure of effectiveness).
Okay, Facebook stuff is still so full-on I’m falling behind on doling them out judiciously. Hence, today is a Facebook special and I’ll catch up all in one post!
This is a great infographic explaining Facebook’s post-sorting algorithm and edgerank. It helps explain why most of your fans don’t see you posts.
Making sure you get your photo’s right in the newly designed feed.
I’m not sure trying to have every feature that all your competitors have is the right direction to go. But Facebook is certainly trying.
Another assist for audience targeting (not context targeting) marketers.
Eric, how do you really feel about Facebook?
Here’s a handy overview of the state of digital marketing. Sure, it’s Australia, but our numbers are always very similar and if anything this shows the direction we’ll be heading. This is your chance to get ahead of the curve. The most interesting thing for me is while everyone knows the users are all on mobile, not enough marketers are there yet.