And now back to the big trend of 2013, content marketing. Some good data points, with my usual caveat that when you look at the social media stats be aware of selection bias (i.e. it’s not a random sample so isn’t a real measure of effectiveness).
All posts in Infographics
All Facebook, all the time
Okay, Facebook stuff is still so full-on I’m falling behind on doling them out judiciously. Hence, today is a Facebook special and I’ll catch up all in one post!
This is a great infographic explaining Facebook’s post-sorting algorithm and edgerank. It helps explain why most of your fans don’t see you posts.
Making sure you get your photo’s right in the newly designed feed.
I’m not sure trying to have every feature that all your competitors have is the right direction to go. But Facebook is certainly trying.
Another assist for audience targeting (not context targeting) marketers.
Eric, how do you really feel about Facebook?
The state of digital marketing (in Australia…) – Infographic
Here’s a handy overview of the state of digital marketing. Sure, it’s Australia, but our numbers are always very similar and if anything this shows the direction we’ll be heading. This is your chance to get ahead of the curve. The most interesting thing for me is while everyone knows the users are all on mobile, not enough marketers are there yet.
The internet of 2012
If you don’t love numbers don’t click the link. This is a collection of all the big data on the internet in 2012. It covers traffic, websites, social media, email, users, browsers, mobile, video, and more. Knowledge is power.
Mobile Shopping Infographic
Here’s a useful infographic showing some of the current numbers around tablet and mobile shopping. The most interesting takeaway for me is that more than half of app recommendations still take place in person.
