I haven’t covered SEO for a while, so here’s a good article on how to do it well. The great part is that it isn’t the techy details, but the strategy of how to do it right. Author is spot on point out that you need to start thinking like a publisher and remember that content marketing is still marketing. “Content isn’t king. Trust is king. Content is just how you get there.”
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It is interesting to see this article come from an SEO manager, but it’s probably just the right background to understand that the next big thing isn’t everything. Content Marketing, (or native advertising etc.) is really big this year, but it really isn’t anything new. Don’t be fooled by the new coat of paint, and just keep on doing smart marketing that takes advantage of new tools.
This article on the importance of starting with employees when building a content marketing strategy could really be about any business in any industry. So it’s amazing how often it is forgotten.
This article is a good look at five trends that are already starting to disrupt traditional marketing. Worth the read if only for his great turn of phrase that “content is currency” in the content management section. That’s a great way of thinking about content outside the square.
And now back to the big trend of 2013, content marketing. Some good data points, with my usual caveat that when you look at the social media stats be aware of selection bias (i.e. it’s not a random sample so isn’t a real measure of effectiveness).
This articles covers an important point about native advertising nee content marketing nee advertorial. While everyone is running around proclaiming native advertising the new messiah that will save media, it really remains just at the potential point. The core issue: Can it scale?
Now that content marketing is ‘the thing’ here’s a good article reminding us that without a deep understanding of the context first, you can’t create great content.
Here’s an article on the trend towards more in-house control of creative execution and strategy. It’s a good article and certainly we see some moves in this direction especially with the emergence of social media. However, I’d be remiss to not note that articles proclaiming the death of agencies are also a fad that tends to go in and out while the agencies live on.