Had a quick week of in the USA but now back in NZ and seeing a lot of public (and MSM) confusion over online audience metrics, so that’s going to be the focus this week with some full explanations from me. While I write those though here’s an interesting little post that points out the difference between the internet and the web, and has some good insight into why mobile is our future.
All posts in Mobile
Here’s an article covering some of the latest smartphone stats for New Zealand. I’m not including it because it has the latest numbers (that’s a bit YAWN), but because it’s another good reminder of how to correctly read and place importance on stats.
Here’s a good example of using geotargeting well.
Google has a new free tool in beta that allows you to create display ads and campaigns in HTML5. Of course it’s in Google’s best interest to push mobile sites versus apps, but I think in the long run that’s probably the right way to go.
This article is a good look at five trends that are already starting to disrupt traditional marketing. Worth the read if only for his great turn of phrase that “content is currency” in the content management section. That’s a great way of thinking about content outside the square.