Worth keeping an eye on this one if you’re in a media company or retail business.
All posts in Monetization
Disconnect is a new privacy (cookie-blocking) tool that allows you to not be tracked online. It’s becoming very popular, and as privacy tools become simple enough for the average internet user to use it will become a difficult hurdle for marketers to overcome. If you don’t know who they are, it’s hard to target them.
As you know I’ve been yammering on about content marketing being the digital trend of 2013. To back that up I’ve written something up here: Bridging the desire gap
Meanwhile, if you’re really serious about Content Marketing the next Brainy Breakfast on Aug. 6th has you covered. Totally worth attending!
I’m not one to spread unconfirmed rumours unless they’re about Google, so here you go. If true it’s a very, very clever move by them and one that a lot of brands and companies will be able to leverage.
If you’re in retail you’re probably having a lot of trouble getting a handle on digital. The bad news is it’s only going to get worse. The good news is you’re not alone.
This articles covers an important point about native advertising nee content marketing nee advertorial. While everyone is running around proclaiming native advertising the new messiah that will save media, it really remains just at the potential point. The core issue: Can it scale?