This articles covers an important point about native advertising nee content marketing nee advertorial. While everyone is running around proclaiming native advertising the new messiah that will save media, it really remains just at the potential point. The core issue: Can it scale?
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Here’s a useful infographic showing some of the current numbers around tablet and mobile shopping. The most interesting takeaway for me is that more than half of app recommendations still take place in person.
Here’s a better take on Native Advertising. Is it just a new way of saying advertorial? Or are there new twists to how it can work? Here’s six opinions on the subject. For the record, I tend to believe it is a bit more than just advertorial, and like the Buzzfeed take on it.
Here’s an article on the early days of what I feel will be a pretty important digital trend, native advertising. It’s not a great overview and it’s biased by the source, but if you’re not aware of native advertising at least it’s a start into understanding the media.