Twitter is about to get all fancy and add retargetting to its advertising repertoire. Using a combination of cookies and registration info they’re going to make you an even better product for them to sell.
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I mentioned before that all the talk about ‘unseen’ ads and viewability metrics is bunk because that’s already pricing into the CPM rates here. If a CPM is really low…..there’s a reason. That’s just comparing digital to digital though. Here’s a good article comparing ‘viewability’ across media.
I haven’t covered SEO for a while, so here’s a look at how Google’s more recent changes are affecting your SEO strategies. Contains lots of good links to additionally relevant articles.
Had a quick week of in the USA but now back in NZ and seeing a lot of public (and MSM) confusion over online audience metrics, so that’s going to be the focus this week with some full explanations from me. While I write those though here’s an interesting little post that points out the difference between the internet and the web, and has some good insight into why mobile is our future.
Here’s an article covering some of the latest smartphone stats for New Zealand. I’m not including it because it has the latest numbers (that’s a bit YAWN), but because it’s another good reminder of how to correctly read and place importance on stats.
Here’s a good example of using geotargeting well.
As automation increases how can you be really sure you’re getting what you paid for? Comscore (which has some bias here) has a short reminder about the importance of audience verification and viewability when it comes to your digital spend. I’m going to agree with a caveat…if you’re only worried about hitting the right audience without worrying more about where and how, then you’re doing it wrong.
Worth keeping an eye on this one if you’re in a media company or retail business.