I haven’t covered SEO for a while, so here’s a look at how Google’s more recent changes are affecting your SEO strategies. Contains lots of good links to additionally relevant articles.
All posts in SEO/SEM
You website needs to load fast or people will bounce before it finished loading, even with fast connections. Google knows this and doesn’t even like recommending slow sites in their search results so your page load speed is an important contributor to SEO. If you don’t know if you’re fast or slow here’s some free tools that might help.
This is unfortunately not a very short article, but it is an important one if you want to understand how SEO (organic search) changes under the massive trend of personalization. This includes a bit of education around things like Google’s Knowledge Base, semantic web, and social layer.
In keeping with the killing theme from the last Facebook post, this time we look at how Google is changing access and functionality of their Keyword tool. If you work in or with SEM this is a big change.
It goes without saying that Google has shifted entire industries, but is it also going to force PR to reinvent itself? This guy thinks so…
Well there’s really too many dangers with any kind of marketing to cover here, but Matt Cutts from Google just sent out a reminder that Google has and always will treat paid content differently than pure editorial. Given the trend towards ‘native advertising’ this is mighty important to keep in mind.
I haven’t covered SEO for a while, so here’s a good article on how to do it well. The great part is that it isn’t the techy details, but the strategy of how to do it right. Author is spot on point out that you need to start thinking like a publisher and remember that content marketing is still marketing. “Content isn’t king. Trust is king. Content is just how you get there.”
Okay, Facebook stuff is still so full-on I’m falling behind on doling them out judiciously. Hence, today is a Facebook special and I’ll catch up all in one post!
This is a great infographic explaining Facebook’s post-sorting algorithm and edgerank. It helps explain why most of your fans don’t see you posts.
Making sure you get your photo’s right in the newly designed feed.
I’m not sure trying to have every feature that all your competitors have is the right direction to go. But Facebook is certainly trying.
Another assist for audience targeting (not context targeting) marketers.
Eric, how do you really feel about Facebook?