I haven’t covered SEO for a while, so here’s a good article on how to do it well. The great part is that it isn’t the techy details, but the strategy of how to do it right. Author is spot on point out that you need to start thinking like a publisher and remember that content marketing is still marketing. “Content isn’t king. Trust is king. Content is just how you get there.”
All posts in SEO/SEM
All Facebook, all the time
Okay, Facebook stuff is still so full-on I’m falling behind on doling them out judiciously. Hence, today is a Facebook special and I’ll catch up all in one post!
This is a great infographic explaining Facebook’s post-sorting algorithm and edgerank. It helps explain why most of your fans don’t see you posts.
Making sure you get your photo’s right in the newly designed feed.
I’m not sure trying to have every feature that all your competitors have is the right direction to go. But Facebook is certainly trying.
Another assist for audience targeting (not context targeting) marketers.
Eric, how do you really feel about Facebook?
Cost efficiencies with display and search – Automotive
Here’s a short and pointed example of how using multiple types of advertising improves campaign effectiveness. This is an automotive example, but it applies to all industry segments.
